Awards to Include Food Bloggers
The Australian Food Media Awards 2010 launched a new category – Best Australian Food Blog – at La Mint Restaurant in East Sydney on 22 January to a room full of food bloggers.
Food blogs are a growing phenomena in the online space of food communication. At last count there were 101 food bloggers in Sydney alone, with the national list at least twice that.
AAFP President Stewart White addressed the blogger audience, giving the history of the Awards and outlining the philosophy, structure and membership profile of the association. He explained the reason for the Food Blog category as being one that was sympathetic with the AAFP’s mandate for the sharing of information about all things food. “The blogophere fulfils all those aims with a zeal and dedication that is not dictated to by policy or media magnate whims,” he said.
Ian Hemphill, immediate past Chair of Judges for the Awards, then took to the podium and outlined the judging process. He explained the strict adherence to impartiality with the 40 plus judges, stressing that probity was of the utmost concern when conducting the judging. By example he explained that he had stepped down from the position for the 2010 Awards to avoid any notion of conflict of interest as he would enter a book in the Awards.
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- Barbara La Ganza, Owner/Operator, Barbette’s Feast Catering & Consulting, Sydney
- Jodie Goldsworthy, Director, Beechworth Honey Pty Ltd, Corowa
- James McGregor, General Manager, FoodWine Sleep & A List Guide, Sydney
- Connaugh Sheehan, Trade Communications Executive, Meat & Livestock Australia, Sydney
- Kirilly Smith, Senior Account Manager, Porter Novelli PR agency, Sydney
- Jacqui Wright, Sales & Marketing Manager, Food Wine Sleep, Sydney
